Ciento

WEB APP DESIGN

2023

OVERVIEW

Ciento is a private membership platform, which allows ambassadors – business owners or people with a wide network of contacts – to create memberships, and leverage their personal networks to connect members with affiliate businesses through exclusive offers.

PROJECT GOAL

Design a web application that could support four user roles – Admin, Ambassador, Affiliate, and Member – with desktop and mobile versions, ensuring that each role had the tools and interface needed to carry out their tasks efficiently.

TEAM

Marie Dyachenko – Lead Designer

Alexandra Medvedeva – Designer

PROCESS

01

Exploration

We dived deep into client's ideas, learning about their vision for the app and generating ideas on how to bring their concept to life.

01

Exploration

We dived deep into client's ideas, learning about their vision for the app and generating ideas on how to bring their concept to life.

02

Structure

We meticulously crafted information architecture of the app for all user types, and put together detailed userflows to make sure every detail and interaction has it's place and fills purpose.

02

Structure

We meticulously crafted information architecture of the app for all user types, and put together detailed userflows to make sure every detail and interaction has it's place and fills purpose.

03

Design

Given the tight time constraints, we opted to use a ready-made design system to streamline the UI design process while maintaining high quality.

AMBASSADORS

Ambassadors are key drivers of the platform and play a cruicial role in building the community. They have the ability to create their own memberships and invite new members and affiliates to join.

CREATE MEMBERSHIPS

Ambassadors must submit an application to create a membership, providing details such as the membership’s name, description, location, and payment options. Once the admin approves the application, the ambassador can start inviting affiliates and members.

MANAGE OFFERS

Ambassadors can create offers by inviting affiliates to their membership. Offers typically include discounts or special deals associated with the affiliate's business, such as vouchers or tickets.

REVENUE & ANALYTICS

Ambassadors can track their revenue in the Wallet, where they view transactions and withdraw earnings. While their Dashboard offers insights into membership performance and offer redemptions, helping optimize their revenue strategies.

MEMBERS

Members are people in ambassador's network or their clients, who are invited to join the membership by personal invitation via SMS or email. To redeem an offer, members visit the affiliate's location and present a QR code for the affiliate to scan.

AFFILIATES

Affiliates benefit from increased visibility and customer engagement, tracking their offer performance through detailed analytics provided on their dashboard and offer's page.

OFFER VALIDATION & SECURITY

When a member redeems an offer at an affiliate’s location, the affiliate scans the member’s QR code to validate the offer. For offers requiring verification, the affiliate can also confirm whether the member has completed an ID verification process.

ADMINS

Ciento admin users have access to a comprehensive dashboard that allows them to monitor platform operations effectively. It provides detailed insights into user activity, membership management, affiliate engagement, and overall financial performance.

Marie's UX design skills are exceptional, setting her apart with professionalism. She quickly grasps and comprehends complex concepts, showcasing remarkable speed. I'm excited to keep collaborating and witnessing her brilliance in action.
Pradyumn Vaishnav

Ciento